For the 2025 Las Vegas Grand Prix, American Express wanted to bring the Platinum brand to life on the world’s largest canvas: the Las Vegas Sphere.

As a global partner of Formula 1 and a team sponsor of F1 Academy, our team created a special-edition livery for our driver just for the Las Vegas race. Inspired by the newly refreshed mirrored Platinum Card and the campaign line “There’s Nothing Like Platinum,” the design turned the card’s iconic look into a bold, on-track statement.

In a short timeline, we built a high-fidelity 3D animation to showcase the livery on the F1 Academy car—revealing it on the Sphere during race weekend. Every detail was made to feel premium, precise, and unmistakably Platinum.

To challenge the perception that American Express is too premium and not locally relevant, this repositioned the brand as a gateway to the UK’s most-loved summer moments. From Wimbledon and Formula 1, music festivals, dining, and more, the campaign showcased how Amex delivers special access where it matters most.

The integrated campaign spanned CTV, out-of-home, and paid media across Meta, Reddit, TikTok, and Spotify, and was supported by on-the-ground activations including lounges, Amex Radios, and fan experiences—bringing the brand to life throughout the summer.

The Camry is known for being affordable and reliable… and let’s face it—boring. It’s developed a reputation for being a “smart decision” vehicle. So in an effort to give the Camry a little edge, we launched a campaign to show that making good decisions doesn’t mean you’re making boring ones.

For Art Basel in Miami, American Express created Play by American Express Platinum —an immersive experience blending art, nostalgia, and exclusive access for Platinum Card Members.

The activation featured limited-edition toys, interactive installations, and unique experiences created in collaboration with various artists. To tease the event and build anticipation and excitement, we developed a digital web experience that informed and engaged audiences ahead of the in-person activation.

The result was a playful, premium experience that connected the creativity of world-class artists with the unique access and perks of Platinum.

The Rav4’s size and suite of features makes it one of Toyota’s most versatile vehicles. So no matter what situation you find yourself in, there’s a RAV4 that.

The Highlander Life

noun

A small victory or moment of reprieve in the face of the sh*t life throws your way, made possible with a little help from the Highlander.

That’s the Highlander Life.

The hosts of EPSN College GameDay know their stuff when it comes to college football and tailgating. And when you know your stuff, you're ready for game day. 

Sometime you’re James. Sometimes you’re Jimmy.

The 2021 RAV4’s features make it so versatile, it’s the RAV4 all of you.

Husky Tools are no frills, durable hand tools— because making tools that work well and last forever is just common sense.

The deals at Toyota’s Big One Sale’s Event are the best thing since sliced bread.

The 2018 Toyota RAV4's features make it easy to win everyday challenges. 

For Dash Day, 3 year old son of pro golfer Jason Day, Father's Day is just like any other Sunday. With one exception.

The new 2018 Toyota RAV4's 360 degree camera system has 4 cameras help you to see all 4 sides. 

CRAFT

My grandmother was such an inspiration. She was an amazing artist, a mother of ten, and a grandmother of 38. She was a painter, poet, storyteller, lawn gnome collector, and crossword wizard. I was fortunate enough to live close and got to spend as much time with her as possible, learning something new with every visit—Like how to clean under your kitchen cabinets with a credit card and how to carve soap with a popsicle stick.