For the 2025 Las Vegas Grand Prix, American Express wanted to bring the Platinum brand to life on the world’s largest canvas: the Las Vegas Sphere.
As a global partner of Formula 1 and a team sponsor of F1 Academy, our team created a special-edition livery for our driver just for the Las Vegas race. Inspired by the newly refreshed mirrored Platinum Card and the campaign line “There’s Nothing Like Platinum,” the design turned the card’s iconic look into a bold, on-track statement.
In a short timeline, we built a high-fidelity 3D animation to showcase the livery on the F1 Academy car—revealing it on the Sphere during race weekend. Every detail was made to feel premium, precise, and unmistakably Platinum.
