For Art Basel in Miami, American Express created Play by American Express Platinum —an immersive experience blending art, nostalgia, and exclusive access for Platinum Card Members.
The activation featured limited-edition toys, interactive installations, and unique experiences created in collaboration with various artists. To tease the event and build anticipation and excitement, we developed a digital web experience that informed and engaged audiences ahead of the in-person activation.
The result was a playful, premium experience that connected the creativity of world-class artists with the unique access and perks of Platinum.
